Fast fashion and a video about Zara

Just like slow cooking is the opposite of fast food, slow fashion is a movement taking a stand against crazy consumption rates and fashion cycles that move at the speed of light.

Author of Overdressed: The Shockingly High Cost of Cheap Fashion Elizabeth Cline suggests “slow fashion also means buying less, caring for what you own so that it doesn’t end up in a landfill, and upcycling or swapping/trading used clothing,”

As well as thinking about fast consumption, take a look at this video from Hungry Beast explaining the time it takes a fashion garment to go from design table to store rack.

Crazy fast – and to think these thousands of garments are being bought by people who’ll be back in-store the following week to see what’s else is new. Are our attention spans shrinking that much that we need new fashions every few weeks?

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