Hi there! My name is Janet, and I’m the crafter, writer, and creative brain behind Lazy Owl Boutique, a handcrafted jewelry shop on Etsy, and the Lazy Owl blog, which provides business tips and goodies for other creative entrepreneurs.
After working as a CPA and accountant in cubical-land for a few years, I opened my own jewelry shop online in 2011 and steadily transitioned to becoming a full time creative business owner by 2013. You can read more about my journey here.
I’m here today to discuss why all creative businesses, no matter how small, need their own creative business plan. A lot of us get so excited about jumping into our new venture that we don’t take much time to plan ahead. And you know what they say – those that don’t plan, plan to fail.
A business plan doesn’t have to be a boring, static piece of paper that you dread writing. Your business plan is uniquely yours, and can be just like your amazing creative business – fresh, fun, and of course, creative!
Why does your small creative biz need a business plan? Taking the time to develop a plan for your business is basically equivalent with building your business’ foundation. Consider it a road map for your venture, taking you from wherever you are now to your goal of financial and creative success. Hopefully you already have a great product; with some planning, you can help your business thrive.
A good business plan can and should:
- Define your business mission and vision
- Define your product and your brand
- Define your target customer and how to best reach them
- Help you decide how and where to market your business
- Help you distinguish your products and business from competitors
- Give you the background and tools to help you know your business better, and thus use your time more wisely
- Provide you with both inspiration and motivation
- Give you confidence and purpose in your decision-making as your business grows
- Help you set goals for the future of your business
Hopefully now I’ve convinced you to spend some time working on your business plan. It’s never too early or too late for a plan. Even if you’ve been a creative business owner for some time now and operating without a plan, it will only help you to put some thoughts, goals, and plans down on paper.
Debra – Pop back tomorrow to read more about Janet’s ecourse bundle and receive a special discount code for 15% off.